I believe this image was very effective for several reasons. To start, Obama’s position matches the word “HOPE,” for he is looking up and off into the distance, as if he is contemplating about the future. The colors also add to the patriotic appeal; the red white and blue (along with the “HOPE”) portrays Obama as an American hero. This poster became a symbol of literal hope for Americans in the time of recession. Americans were able to use this image to support Obama and influence others to Obama’s side as well. This poster is one of the most noticeable pieces of political advertisement and was key in aiding Obama in succeeding.