Reading Visual Texts p.26

This visual was created to advertise 7Eleven’s Slurpee. It seems to be aimed at a younger audience. The background helps to emphasize the idea of cold, as does the woman’s icicled hair represent a brain freeze. It is evident that the main object is the woman holding the Slurpee cup, and they are both emphasized by the high definition quality of the image and contrasts in color. The woman’s excited face further helps with advertising the Slurpee, for it indicates the beverage to be surprisingly delicious and freezing.


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